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Data is the blueprint; action is the chisel
In a single year.
That’s the highest version of SEO impact I’ve ever delivered for a company.
Finance
Hundreds of billions per year
The numbers were never shared directly. But based on what I’ve seen, direct and indirect SEO impact in this sector could easily translate into hundreds of billions per year. The real kicker? SEO here is compounding, long after the work is done, as long as the site stays live and maintained. That’s not traffic. That’s a slow-burning cash engine.
Travel & Transportation
Trillions of rupiah every year
This is where SEO becomes a star. At peak scale, SEO contributed up to 30% of all marketing revenue. That’s trillions of rupiah, every year. But don’t romanticize it. SEO at this level is nothing without a rock-solid infrastructure and deep platform collaboration. It’s not content. It’s architecture. It’s not magic. It’s system thinking at scale.
Healthcare
Tens of billions annually
High-stakes. Heavily regulated. SEO here lives under strict A/B testing, compliance, and E-E-A-T demands, because human lives are involved. Still, the impact is significant. SEO can drive compounding value across entire hospital chains. Even if it’s never directly calculated, the results are real and quietly powerful.
FMCG
Tens of billions annually
Big money. Old business. Often polluted by gray tactics and shadow campaigns. In this space, SEO isn't about making money. It's about protecting it maintaining revenue flow at equal or better margins than the previous quarter. Bored? Maybe. But that's the kind of boring that keeps companies alive.
Niche: Digital & Creative Agencies
Billions of rupiah every year
Small market. Heavy workload. Sometimes, SEO investment in these sectors rivals that of billion-dollar companies. These spaces are filled with smart, stubborn engineers. Competition is brutal, technical, and strangely… beautiful. Everyone’s fighting for the same pile of dollars just enough to pay 30–50 staff, in a rented office no one will ever own.
Not just tools I use. But systems I build around decisions I can trust.
For SEO Engineering. I don’t chase traffic. I trace systems, crawl depth, render paths, canonical logic, query entropy, revenue mapping. At this level, SEO stops being content. It becomes architecture. It becomes governance. It becomes accountability. I use tech to make decisions visible. And scale what works, programmatically.
